Words by Christopher Niesche
For Kingsley Hall, of one the main challenges of expanding sales of Micro X’s portable X-ray machines is getting customers to try it.
“What we find is that when people use our product, they immediately see the benefits. It’s like test-driving a car. Once you drive a really nice car, you know that you like it. But if you’re the new kid on the block, it’s hard. You’ve got to get people to try you,” says Hall.
Radiography is a conservative industry dominated by long-term players such as LG, Siemens and Philips, so breaking in isn’t easy. The company does roadshows in the US and takes the lightweight machines to hospitals where clinicians can use it.
As healthcare delivery continues to shift toward faster, more decentralised models of care, Mobile Digital Radiography (DR) Systems are becoming increasingly important across emergency departments, intensive care units, operating theatres and remote care settings. Hospitals evaluating a new Mobile DR system are no longer considering image quality alone — they are assessing workflow efficiency, operational reliability, integration capabilities and long-term cost of ownership.
At Micro-X, a determination to push beyond boundaries and challenge limits has heralded the creation of world-leading cold cathode X-ray and CT technology. Hear about our Independence Day and our push to continue driving NEX Technology into new and groundbreaking future advancements.
Meet Micro-X's People and Culture Manager Tiffany House who is focused on attracting top talent and shaping a purpose-driven culture at the Tonsley Innovation District. In this staff spotlight, we explore what draws professionals into the MedTech sector, and how Micro-X is creating an environment where engineers, scientists, and innovators can thrive.
Micro-X creates revolutionary X-ray technology to better lives.
Our PurposeFind out how Micro-X is creating new opportunities for industries across the world.
Find out moreThey’re the visionaries and innovators behind our X-ray technology, products, culture and ethos.
Meet the team
