Words by Christopher Niesche
For Kingsley Hall, of one the main challenges of expanding sales of Micro X’s portable X-ray machines is getting customers to try it.
“What we find is that when people use our product, they immediately see the benefits. It’s like test-driving a car. Once you drive a really nice car, you know that you like it. But if you’re the new kid on the block, it’s hard. You’ve got to get people to try you,” says Hall.
Radiography is a conservative industry dominated by long-term players such as LG, Siemens and Philips, so breaking in isn’t easy. The company does roadshows in the US and takes the lightweight machines to hospitals where clinicians can use it.
Words by Christopher Niesche
For Kingsley Hall, of one the main challenges of expanding sales of Micro X’s portable X-ray machines is getting customers to try it.
“What we find is that when people use our product, they immediately see the benefits. It’s like test-driving a car. Once you drive a really nice car, you know that you like it. But if you’re the new kid on the block, it’s hard. You’ve got to get people to try you,” says Hall.
Radiography is a conservative industry dominated by long-term players such as LG, Siemens and Philips, so breaking in isn’t easy. The company does roadshows in the US and takes the lightweight machines to hospitals where clinicians can use it.
Discover how the Micro-X Rover, a revolutionary portable X-ray system, is making its debut at the NCAA Final Four in San Antonio. Learn how it’s transforming sports medicine by delivering hospital-quality imaging directly to athletes.
From expanding the reach of our lightweight mobile X-ray solutions to progressing our game-changing CT imaging technology, 2025 will be about commercial success and delivering benefits to patients and clinicians globally.
See the presentation given by Chief Operating Officer Anthony Skeats to medical radiation professionals from across Australia and New Zealand on the development of miniaturised CT for stroke detection that can be retrofitted into a standard air or road ambulance.
Micro-X creates revolutionary X-ray technology to better lives.
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