Words by Christopher Niesche
For Kingsley Hall, of one the main challenges of expanding sales of Micro X’s portable X-ray machines is getting customers to try it.
“What we find is that when people use our product, they immediately see the benefits. It’s like test-driving a car. Once you drive a really nice car, you know that you like it. But if you’re the new kid on the block, it’s hard. You’ve got to get people to try you,” says Hall.
Radiography is a conservative industry dominated by long-term players such as LG, Siemens and Philips, so breaking in isn’t easy. The company does roadshows in the US and takes the lightweight machines to hospitals where clinicians can use it.
Micro-X will showcase the Miniature CT Baggage Scanner for the first time at Future Travel Experience in Long Beach, California from 9 to 11 September.
Read the 2025 Annual Report to learn about Micro-X, the Rover Plus and our development projects.
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In a world-first initiative, Micro-X’s Head CT scanner will play a central role in a groundbreaking clinical trial set to reshape stroke care across Australia’s most remote regions.
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