Words by Christopher Niesche
For Kingsley Hall, of one the main challenges of expanding sales of Micro X’s portable X-ray machines is getting customers to try it.
“What we find is that when people use our product, they immediately see the benefits. It’s like test-driving a car. Once you drive a really nice car, you know that you like it. But if you’re the new kid on the block, it’s hard. You’ve got to get people to try you,” says Hall.
Radiography is a conservative industry dominated by long-term players such as LG, Siemens and Philips, so breaking in isn’t easy. The company does roadshows in the US and takes the lightweight machines to hospitals where clinicians can use it.
Words by Christopher Niesche
For Kingsley Hall, of one the main challenges of expanding sales of Micro X’s portable X-ray machines is getting customers to try it.
“What we find is that when people use our product, they immediately see the benefits. It’s like test-driving a car. Once you drive a really nice car, you know that you like it. But if you’re the new kid on the block, it’s hard. You’ve got to get people to try you,” says Hall.
Radiography is a conservative industry dominated by long-term players such as LG, Siemens and Philips, so breaking in isn’t easy. The company does roadshows in the US and takes the lightweight machines to hospitals where clinicians can use it.
In this June 2025 edition, we share key updates on our Rover Plus Mobile X-ray sales expansion, Full Body CT development progress under the ARPA-H program, and the refinement of our Head CT for stroke diagnosis. You’ll also find news on our Checkpoint prototype trials with the US Department of Homeland Security, our Baggage Scanner partnership with Billion Prima, and our recognition as one of Australia’s Top 10 Most Innovative Manufacturers.
Discover how Micro-X is revolutionising X-ray imaging with cutting-edge carbon nanotube technology. This recap of our Investor Open Day at Tonsley showcases breakthroughs in mobile CT, airport security screening, and digital X-ray innovation. Watch the full investor presentation to see how our proprietary imaging platform - including NEX Technology, solid-state high voltage generators, and advanced switching - delivers world-leading performance.
Micro-X has been named one of Australia’s Top 10 Most Innovative Manufacturers in the 2025 AuManufacturing Awards, winning Gold and the Collaborative R&D category. Recognised for our carbon nanotube X-ray innovation and mobile CT for stroke care, this milestone celebrates our leadership in digital X-ray technology, portable imaging, and collaborative research with Johns Hopkins University, Flinders University and Monash Health Design Collab.
Micro-X creates revolutionary X-ray technology to better lives.
Our PurposeFind out how Micro-X is creating new opportunities for industries across the world.
Find out moreThey’re the visionaries and innovators behind our X-ray technology, products, culture and ethos.
Meet the team