Words by Christopher Niesche
For Kingsley Hall, of one the main challenges of expanding sales of Micro X’s portable X-ray machines is getting customers to try it.
“What we find is that when people use our product, they immediately see the benefits. It’s like test-driving a car. Once you drive a really nice car, you know that you like it. But if you’re the new kid on the block, it’s hard. You’ve got to get people to try you,” says Hall.
Radiography is a conservative industry dominated by long-term players such as LG, Siemens and Philips, so breaking in isn’t easy. The company does roadshows in the US and takes the lightweight machines to hospitals where clinicians can use it.
Words by Christopher Niesche
For Kingsley Hall, of one the main challenges of expanding sales of Micro X’s portable X-ray machines is getting customers to try it.
“What we find is that when people use our product, they immediately see the benefits. It’s like test-driving a car. Once you drive a really nice car, you know that you like it. But if you’re the new kid on the block, it’s hard. You’ve got to get people to try you,” says Hall.
Radiography is a conservative industry dominated by long-term players such as LG, Siemens and Philips, so breaking in isn’t easy. The company does roadshows in the US and takes the lightweight machines to hospitals where clinicians can use it.
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Micro-X will develop a world-first full-body mobile CT for rural healthcare following the award of an up to US$16.4m (A$25m) development contract by the ARPA-H PARADIGM project
Bhumi was inspired to join Micro-X because of its life-saving products and vision to push beyond boundaries.
Micro-X creates revolutionary X-ray technology to better lives.
Our PurposeFind out how Micro-X is creating new opportunities for industries across the world.
Find out moreThey’re the visionaries and innovators behind our X-ray technology, products, culture and ethos.
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