Words by Christopher Niesche
For Kingsley Hall, of one the main challenges of expanding sales of Micro X’s portable X-ray machines is getting customers to try it.
“What we find is that when people use our product, they immediately see the benefits. It’s like test-driving a car. Once you drive a really nice car, you know that you like it. But if you’re the new kid on the block, it’s hard. You’ve got to get people to try you,” says Hall.
Radiography is a conservative industry dominated by long-term players such as LG, Siemens and Philips, so breaking in isn’t easy. The company does roadshows in the US and takes the lightweight machines to hospitals where clinicians can use it.
Ahead of World Stroke Day on October 29, Stockhead’s host Fraser Palamara spoke with Australian Stroke Alliance co-chair Professor Stephen Davis about the massive global impact of stroke and the technology reshaping how it’s treated.
Chief Scientist and CEO Americas Brian Gonzales will present Micro-X's Nano Electronic X-ray Technology: Current and Future Clinical Applications on Thursday October 1 at the World Congress on Medical Physics and Biomedical Engineering in Adelaide, South Australia.
Australian medtech innovator Micro-X has taken a major step forward in its mission to revolutionise emergency stroke care, securing a $4.4 million grant from the Australian Government’s Industry Growth Program for a world-first trial of a stroke-capable ambulance, integrating Micro-X’s ultra-lightweight Head CT scanner into frontline emergency services.
Micro-X creates revolutionary X-ray technology to better lives.
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